Jewelpet

Jewelpet is a kids' anime series adapted by Studio Comet, based on Sanrio and Sega Toys' franchise. In the original story, each Jewelpet is a stuffed animal named after jewels, who belonged to magicians in "Jewelland" and can use magic themselves, thanks to their jewel eyes. They study every day to learn how to use magic. The rabbit Ruby accidentally gets sent over to the human world and becomes the partner of a second-year middle school girl named Rinko Kougyoku. (based on ANN synopsis)

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Producers, official website and other details: AniDB, ANN, Wiki