MM!

Also known as:  Emu Emu!, M.M.!

The TV anime series MM! is adapted by studio Xebec, based on a light novel series authored by Akinari Matsuno and illustrated by the artist duo QP:flapper. The story follows Tarou Sado, a high school boy who discovered a side of himself that is into masochism. Even as he tries to hide this side from his high school crush, he tries to fix it through his school's "2nd Volunteer Club". (based on ANN synopsis)

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Producers, official website and other details: AniDB, ANN, Wiki