When you run out of options, there is only one thing left to do: use moe as a pretext to make horny Japanese fanboys buy your otherwise disregarded stuff. This is the kind of strategy Sony decided to follow, in an attempt to commercialize it's Blu-ray disk drives in Taiwan. The campaign, entitled "Be You", promotes the said drives, accompanied by cute and, of course, underaged, anime girl characters, doing various things while playing with themselves on top (or under) the Blu-rays.


Now that's the kind of DVD drive I'd buy. Melon-bread-eating-DVD drive.