This is all a matter of marketing which I fully understand and approve of. In Tokyo, there is a place called Nakano Brodway Shopping Mall, that is the epicenter of all otaku activities – especially the Japanese otakus, due to the long list of stores that sell various pop culture, manga, anime, or cosplay items. Until now, the foreign shoppers were not necessarily drawn to this place, either due to it’s weird location, or due to the fact that… well, foreign shoppers usually do not speak Japanese. Things are about to change, it seems, since a certain pamphlet, published in 4 different languages, started advertising the new “revamp”, intended to draw gaijin otakus to their stores. In the same time, the official NB website will get a similar treatment soon.